tag:blogger.com,1999:blog-4667516629745731439.post210909369588324247..comments2024-03-20T05:29:43.311-07:00Comments on Diary of a Real-Life Veterinarian: How to Face the State of My Profession?krista magnifico, DVMhttp://www.blogger.com/profile/15133566329579911573noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4667516629745731439.post-28077563646752794892013-03-28T19:35:20.526-07:002013-03-28T19:35:20.526-07:00Well, I think that our vet has the answer to that....Well, I think that our vet has the answer to that. After all, you didn't get into vet med to sell stuff, did you?<br /><br />Why compete over things "anybody" can offer? Why not stand out with those things that only you can do? That is your expertise, compassion, the medicine itself.<br /><br />How much did you really make on those shots? How often they should really be given?<br /><br />What you have, and the other places don't, is being a vet. Annual check ups, caring for sick pets, surgery, those are things that can hardly be taken away from you.<br /><br />Our vet pretty much scrapped his inventory. He has the odd thing from those that are in the highest demand. But his inventory would probably fit in the back of his car. Instead, he established an online web store. People can still buy everything they need, products, even prescriptions, for lower price, and he doesn't have to keep all the huge inventory.<br /><br />He also established what he calls family health care plans. Which is kind of like a prescription for veterinary services. Client pays reasonably low monthly payments to get some services for free, some with a discount. This allows for two things<br />a) loyalty to the clinic and clinic's predictable regular income<br />b) veterinary care and follow up care many people would often pass on because of financial reasons.<br /><br />Together with his expertise (we travel quite a ways just to see him), this is his solution to the problem. And I think it's working. He seems to have found his zen. And he doesn't seem overly frustrated with the situation you're talking about, because, this way, he doesn't let affect him all that much.<br /><br />He's not trying to compete. He's focused on what only he can offer.DawgBloggerhttps://www.blogger.com/profile/03549947489170037163noreply@blogger.com